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Aging In Place
The aging in place market covers a broad spectrum, including housing, products and services which facilitate their use by people that develop special needs due to aging. When it comes to housing, this is often referred to as universal design. Universal design has been around for decades. The concept is about adapting to the changing needs of people over time in a way that allows them to stay in their home. In addition, it has the benefit of appealing to people of all ages. In many countries, the average age of the population is rising. This is especially true in the United States and Japan. In the U.S. the “baby boom” generation is estimated at 78 million people, or over 25% of the total population. At $2 trillion, this generation has more spending power than any preceding generation.
Understanding target markets, reaching them, and strategically marketing products or services are crucial to overall success of the business. Our consultants provide business solutions required to maximize your business potential.
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