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Product Research


Our team of experts conducts detailed analysis, comparing available technologies to produce products, new product innovations and near term technologies that could impact industry dynamics. It is important to determine why the product will satisfy your customers’ needs and future customer needs. When conducting product research we:
  • Identify attitudes and perceptions
  • Compare with competitive products
  • Identify price points
  • Qualify product uses
  • Examine the product life cycle
  • Determine brand loyalty
  • Develop product positioning strategies

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